Full vehicle wraps transform a vehicle into a mobile billboard that delivers thousands of valuable daily impressions at the lowest cost per thousand of any advertising medium. One often overlooked advantage of full wraps, they actually protect a vehicles original paint job from UV and other environmental damages (scratches, salt, etc...) and can be cleanly removed when it is time to change the wrap or sell the vehicle. Many companies that wrap their vehicles will buy a new vehicle, wrap the car or truck, use it for several years, then pull the wrap off and sell the vehicle for a much higher resale value. This is possible because the paint job is in “like new” condition when the protective vinyl wrap is removed.
A partial wrap generally refers to graphics that cover a substantial portion of a vehicle and often give the impression that the vehicle is completely wrapped. A partial wrap will leave the cars original paint exposed in some areas. The advantage of a partial wrap is that they are usually less expensive because there is less vinyl, printing and work involved. The drawbacks are that the cars painted surfaces that are not covered by vinyl, are not protected from the sun’s UV rays and other environmental factors. Thus, when the vinyl is removed in the future, the areas that have been protected by the vinyl may look strikingly better than the areas that have been exposed.
This low cost alternative to vinyl is easy to put on and remove and easy to transfer from one vehicle to another. The drawback with the magnets is that they are small compared to a wrap, often don’t transmit the “quality” and “credible” image a company is seeking to communicate and require a lot of care. They should be removed and cleaned behind on a weekly basis. Care should be taken to always store magnets flat.
Cut Vinyl Lettering
Lettering is another relatively low cost option for vehicle graphics. Lettering by itself is one of the most basic ways to advertise a company’s name, phone number and other vital information. Often times, vinyl lettering is combined with a wrap and is called an “overlay”. This is a great way to be sure the lettering is perfectly aligned and it also gives the ability to change out information (phone number, location, etc...) in case it changes.
Custom designed vehicle wraps, truck wraps, fleet wraps and vehicle lettering in Winston Salem
- Q: Is a vehicle wrap a good option for my business?
The short answer is: If your company would benefit from exposure and you have a vehicle that is parked or driven in and around your service area, than yes, a vehicle wrap is perfect for your business.
Why? In study after study, vehicle graphics have proven to be the single most cost effective way to advertise a business. Whether you operate 1000 trucks or rely on a single van to deliver your products and services, high quality vinyl graphics will transform your fleet into a powerful advertising asset to build brand awareness, sales and business growth.
- Q: Do vehicle graphics work? ?
A recent study by the American Trucking Association (ATA) reports that a single wrap can easily generate 30,000-65,000 impressions in a single day. That’s more than 16 million impressions a year!
Further, studies by 3M and the ATA have found that:
- 98% of consumers feel fleet graphics created a positive image for the advertising company
- 96% said fleet graphics had more impact than billboards or other outdoor advertising media
- 91% of all people notice the words and images displayed on vehicle graphics
Vehicle graphics is one of the fastest growing segments of the advertising and wide format printing industries. Advances in computer design, vinyl printing, adhesives and UV protection have resulted in the creation of this new advertising medium that is impactful, affordable, mobile, and always “on”.
Be sure to take different routes in your daily travels to maximize exposure to your message.
- Q: Who will design my wrap?
Freedom Creative Solutions has a team of graphic designers who will brainstorm and create a vehicle wrap that you will be proud to have representing your company.
- Q: Will a vehicle wrap damage my paint and can it be removed cleanly?
Advances in vinyl adhesives have resulted in premium wrap materials that not only conform to your vehicle and stay in place for years but that also allow clean removability with no damage to OEM (original factory) paint jobs. It is vital that the highest quality wrap vinyl is used and that care is taken to ensure the curing and lamination as well as the installation of the wrap is done properly. A vehicle wrap is not the place to cut corners. Wrap cost estimates can vary widely and that is why you should only deal with a reputable vehicle wrap company that will take the time to explain the materials and processes used to create and install your wrap. The difference between a “cheap” wrap and a quality wrap can be measured in years of durability as well as potential for damage to your vehicles paint.
- Q: How long will a wrap last?
A quality wrap should last 5-7 years. Horizontal sections of the wrap such as on the hood, trunk and roof will experience faster degradation than the vertical surfaces. Also, perforated window film has a rating of 2 years but usually lasts much longer. Also, how the wrap is cared for will impact the longevity. A wrap in the Arizona desert will have a shorter life expectancy than one if the milder climates of North Carolina. Honestly though, a company should consider the value in updating their wraps periodically to keep them interesting and up to date. Thus, in terms of enhancing a wraps marketing value even more, we recommend looking to change out a wrap every 3-5 years.
- Q: How much does a vehicle wrap cost?
Of course it varies but a full wrap printed on the highest quality vinyl media and laminated to ensure years of high impact advertising, your price will most likely fall in the 10-13 per sq. ft. range. As an example, a Toyota Camry may cost from $2400 to $3000. This includes from design to finished product. Over a 7 year period, this mobile advertising billboard will cost about $1 a day or less than a cup of coffee. A flat panel truck or trailer will be less per square foot. Also, the bigger the vehicle (big truck vs compact car), the lower the square ft price.
- Q: Are there laws restricting vehicle graphics?
There are little to no restrictions on advertising on a personal or company vehicle. This is a major reason vehicle advertising has become such a marketing phenomenon in terms of rapid adoption and successful results by companies nationwide.
- Q: How long does the wrap process take?
The actual time a company’s vehicle is needed for a wrap is for the installation which is usually a one to 2 day process. The entire wrap process from conception to installed wrap generally spans 2 weeks. Freedom Creative Solutions starts with a free initial consultation regarding design and expectations of the client followed by a survey of the vehicle. This survey generally takes 1-2 hours. Once the survey is completed, an initial design idea is proposed. Once the client approves a design direction, 5-20 hours of design time are put into creating the vehicle wrap. Once the final design is approved, printing, curing, laminating and installing the wrap is generally a 5 day process.
- Q: How do I wash my new wrapped vehicle?
It is recommended to hand wash your wrapped vehicle. In general, avoid power washing. Brushing windows and the use of a rear defroster will cause no damage to your window wrap. Also we recommend not using the rear wiper as the blade may damage the graphics over time.
- Q: Are wraps only used for advertising?
Increasingly, wraps are being used by private individuals who simply want to customize the look of their vehicle. From a simple color change to a reproduction of a favorite design, painting, etc... Carbon fiber, snake skin, gold flake...the only limit is the imagination!.
- Q: Do you wrap anything other than vehicles?
Yes. We can wrap boats, forklifts, water coolers, porta-johns, elevators, tables, file cabinets; even an entire office building...almost anything can be turned into a business building billboard!